Due to the multiple sources that consumers have for content - cost structures for content need to be significantly reduced. Consumer content attention is dramatically shifting to digital, but media companies’ ability to monetize consumer engagement in the digital arena is not as obvious as in analog media. As a result, media companies need to fundamentally reduce the cost of their content. Key strategies include reducing variable cost by staffing fewer content producers and instead managing networks of external contributors; developing greater scale and consistency in approaches to content production and technology; and attacking fixed costs through centralization and outsourcing.

In addition, advertisers are demanding more accountability, relevance and interactivity. Spending on traditional paid media is coming under growing pressure as advertisers devote more resources to digital, database marketing, event marketing, place-based media and even loyalty programs. This shift requires media companies to increase their focus on innovation and ROI as they craft advertising solutions. It is also creating opportunities to build new businesses around lead generation, custom media, and marketing services.

The ZiiLogix media platform allows media providers a quality source of relevant and specific content programming tailored to their market. ZiiLogix can be a media firm's valued partner in the goal of custom content, efficiently distributed, in an advertiser friendly environment. Please submit an RFI should you desire more information.

To submit an RFI on Media Services - click here