In recent years the fashion industry has experience a keen awareness of the power of the internet to market apparel. The challenge has been to integrate the various technologies and services in a way that is seamless to the buying consumers. Today, effective fashion marketing utilizes location-based services, social networks, live-streaming, and mobile applications in the process of introducing and exposing new lines.
Regalia, Ziius’ fashion marketing platform assist marketers in developing a strategy that is custom to the demographics of their market and the image they wish to project. Although digital has been key on the agenda for fashion houses for a few years, it is not an automatic game winner. It is imperative that digital be utilized within a concise marketing strategy. Regalia is designed to facilitate fashion marketers with implementation of an effective digital strategy.
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